{"version":"1.0","provider_name":"MaterialWizard","provider_url":"https:\/\/materialwizard.com.ua\/en","author_name":"admin","author_url":"https:\/\/materialwizard.com.ua\/en\/author\/admin\/","title":"How Polyurethane Brought Skateboarding Back: The Wheel That Changed Everything &#8212; MaterialWizard","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"gjxMtQbTQr\"><a href=\"https:\/\/materialwizard.com.ua\/en\/blog\/polyurethane-skateboard-wheels-history\/\">How Polyurethane Brought Skateboarding Back: The Wheel That Changed Everything<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/materialwizard.com.ua\/en\/blog\/polyurethane-skateboard-wheels-history\/embed\/#?secret=gjxMtQbTQr\" width=\"600\" height=\"338\" title=\"&#8220;How Polyurethane Brought Skateboarding Back: The Wheel That Changed Everything&#8221; &#8212; MaterialWizard\" data-secret=\"gjxMtQbTQr\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/materialwizard.com.ua\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/materialwizard.com.ua\/wp-content\/uploads\/2026\/07\/cover-polyurethane-skateboard-wheels-history-textless.png","thumbnail_width":1200,"thumbnail_height":675,"description":"In the early 1970s, skateboarding was all but dead. The first fad of the 1960s had faded, and the reason was hiding beneath the deck \u2014 in the wheels. Made of clay and steel, they gripped the road poorly, bounced on every crack and broke away into an uncontrollable slide. Salvation came not from the [&hellip;]"}